It is hard to believe that a place with only 1 million inhabitants like Estonia could have produced one of the most interesting and versatile music artist out there, producing innovative and at the same time provocative works such as Tommy Cash, the Estonian rapper started slow, making some collaborations from here to there, but he has been steadily rising as a full force on new and captivating work and no one seems to have missed it.
Tommy Cash has succeeded in which most fail, he has captured our attention, whatever thing he releases we are eager to find it and listen or watch it, even now that he has released a new line of merch, everyone can not wait to get their hands on some of that stuff, even the name he is using to sell that merch is as controversial as his own work, he has proclaimed himself as THE Kanye East, and using that which is a clear reference to his colleague, rapper Kanye West a lot of his fans might have chuckled when seeing the merch but what is surprising is that he will sell out all of that merch, his fans are eager to own a unique and some kind of troll-ish garment designed by the Estonian rapper.
An artist on disguise
You might even have seen his work but never realized, his videos are so viral that you could even find some gifs produced from small parts from his videos, without doubt he finds artists as controversial as him and finds a way to make working with them an easy match, producing work so captivating and revolting that it is bound to come up on the news, his visual work might be grotesque even NSFW but it’s been defined as modern art and as crazy as he is.
Some might not understand it, and it will definitely leave you scratching your head but I think that is what he wants, he wants to go viral, every and any time that comes up available to him, his work must give us plenty to talk about, he finds attention and makes sure to deposit it into whatever he might be doing, it might not cover a theme in particular, hell, his videos won’t even reference directly to the lyrics he is singing but accompanied by the right track, his visuals will make you wonder, “Who the hell is Tommy Cash?” which is everything he wants from us.
Wearing outrageous clothes, using special effects as if they were free, his videos are as surreal as we might think he is, never shy of using long hair and pretty funny facial hair, his videos find a way into our head making us wonder about his next move.
He’s not afraid
His new album, “¥€$” invites us to dance until our legs stop function, among his collaborators we can find names such as: Boys Noize, Amnesia Scanner, A. G. Cook and Danny L Harle, he is not shy from big names, he even finds the strangest artists to collaborate and make a hit. From Catalan brothers Pimp Flaco and Kinder Malo to pop stars such as Charli XCX, she even named her latest album after he told her the name, Pop 2, Tommy Cash is a man who is not afraid of anything, he is not afraid to speak his mind, he is not afraid to look like anything we have seen before, and he is certainly not gonna ask about what is acceptable nowadays, he might even say that his best weapon is to surprise us and being outrageous.
He is one of those artists that we are sure are gonna inspire wild and crazy crowds amongst his concerts, full of millenials, dressed so nicely and in boga that you might miss whats trendy nowadays, his beats are as surprising as his persona, full of ups and downs, and surely he might even know the key for success, his work appeals the nostalgia from the early big parties, full of pure drugs and some of the most outrageous clothes the fashion world has come up.
His latest release, “X-Ray” is a fun track taking us back to the nineties to the never ending raves and the dazing and confusing memories we might be lucky we still have from those parties, the sound reminds us to The Prodigy, a full force trance from the nineties.